Hyundai’s All-New Kona wins iF Design Award 2018
Hyundai’s All-New Kona wins iF Design Award 2018
Posted on February 20, 2018
The All-New Kona: You drive it. You define it.
The All-New Kona is the first subcompact SUV of the brand, reflecting the lifestyle of modern customers. The Kona is defined by its distinctive high-contrast fender cladding and the muscular surfaces atop a stable, wide stance. Added with characteristic elements such as the Cascading Grille, Hyundai’s design identity, as well as the twin-type headlamps positioned on top of the LED daytime lights, the Kona’s exterior design is progressive, yet sleek and elegant. The Kona’s interior design reflects the exterior theme, featuring smooth, contoured surfaces on top of the instrument panel and an opportunity for customers to tailor their own style with distinct colours: orange, lime and red. The interior accent colour continues on the seat belts – unique with Kona for the segment.
The iF Design Award is an arbiter of quality and one of the most important design awards. Since 1953 the iF, which stands for international Forum, has singled out worldwide products in all branches of industry for awards in recognition of their outstanding design. Hyundai Motor won the iF Design Award in 2015 for the i20, in 2016 for the Tuscon and in 2017 for the New Generation i30 – all after undergoing a rigorous testing cycle adopted by iF to keep the quality of the award as high as possible. Winning a further design award reflects Hyundai’s commitment to a unique design language and showcases its ability to meet high customer needs.